This week, we discuss a terrific NPR article on how people prefer to consume and contextualize information. It may offer some insights into how we as creators present our own work and how and to what degree a given audience may respond. Also, what do you do when what’s popular isn’t the way you see? Do you try to bend your own aesthetic to fit in, or stay in the familiar and let them come to you? Plus, we tease up a few items for next week, so be sure to check the show notes. John Chiara is our Photographer of the Week.