This week, is art just a shell game of semantics? Do the names and labels matter at all as long as you’re making mistakes, making work and moving forward? Why do we get so spun up over something so nebulous? Also, do you buy photobooks to enjoy, or simply to leave them shrink-wrapped on a shelf, hoping that they will appreciate in value? Are collectors screwing it up for the folks who want to enjoy the work? Plus, Tyler Shields is a genius…or is that just what he wants you to think? Richard Mosse is our Photographer of the Week.